Study Questions 6: Th Feb 18, Colorizing Ads
1. What according to Ghosh are the main types of "Orientalist" images of South Asian and Indian Americans?
2. What does it mean to construct other cultures as "historyless"? Do you see evidence of this in relation to some of the current coverage of the Middle East?
3, What does Ghosh mean by saying that "absence" is most common form of Indian representation? what different kinds of absences are described?
4. What does the author mean in saying that "whiteness asserts its position in the social structure by its ability to remain unnamed"?
5. What are the "usurping hordes" and "model minority" myths and how is each used?
6. What kinds of "appropriation" of Indian culture are found in the particular ads Ghosh analyzes?
7. According to Wilson and Gutierrez, when did advertisers begin to turn toward more inclusive images? Which groups benefitted initially and which did not? What accounts for the differences?
8. What tactics have miniority community groups used to pressure advertisers to adopt more positve ad images?
9. In addition to the "push" coming from activists, what "pulls" were also working to lead advertisers to greater interest making ad that represent minorities more favorably?
10. What assumptions are made about, and what are some of the special aspects of marketing aimed at, Latino consumers?
11. What are some of the ways in which low income people are especially harmed by assumptions made about some minority communities?