Study Questions 7: Tu Feb 25: Production Analysis
1. What is "vertical integration" and what might be some of its impacts on mass media?
2, What is "horizontal integration" and what might be some of its impacts?
3. What are "joint ventures" and how do they further shape mass media?
4. What might be some positive impacts of mass media mergers?
5. What is "globalization" and what are some of its impacts vis-à-vis US-based mass media and media in other countries around the world?
6. What are some of the strengths, and some of the weaknesses of the "cultural imperialism" thesis?
7. How have changes in media technologies reshaped media production in the last few years?
8. What is "deregulation" and what have been some of its impacts?
9. On what grounds do Miller, Chester and Larson argue that "free market capitalism" with regard to the mass media is threat to "democracy"? What alternatives do they suggest?