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Popular Culture:
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Holland Library Resources:
Books on Advertising


Corporate America flag

  Garvey, Ellen Gruber. The Adman in the Parlor: Magazines and the Gendering of Consumer Culture, 1880s to 1910s. New York: Oxford University Press, 1996. [PS374.S5 G34 1996]

Cross, Mary, ed. Advertising and Culture: Theoretical Perspectives. Westport, CT: Praeger, 1996. [HF5813.U6 A6177 1996]

Danna, Sammy R., ed. Advertising and Popular Culture: Studies in Variety and Versatility. Bowling Green, OH: Bowling Green State University Popular Press, 1992. [HF5813.U6 A66x 1992]

Fowles, Jib. Advertising and Popular Culture. Thousand Oaks, CA: Sage Publications, 1996. [HF5805 .F69 1996]

Root, Robert L. The Rhetorics of Popular Culture: Advertising, Advocacy, and Entertainment. New York: Greenwood Press, 1987. [E169.12 .R62 1987]

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