Rhetorical Performance
due with presentation during weeks 11 and 12

This project asks you to create an ad campaign for your candidate and issue. You need to use what you've learned about how your candidate discusses the issues and how the media portrays this issue in order to create two persuasive pieces of communication. You will need to identify a particular audience (are you trying to rally the base? get nonvoters to vote? get those on the fence to come to your side?) and cater your rhetorical strategies to this audience.

You will need to pick two texts to analyze. The first should be a bumper sticker, button, teeshirt, mug, pen, mousepad, or something of a similar vein. The second should be something with more information, such as a flyer, brochure, radio ad, or TV commercial. Consider that both texts are part of the same campaign, so they need to have similar branding going on.

In addition to creating the two texts, you will present the texts to the class during weeks 11 and 12. In this 5-7 minute presentation you will show your texts and explain the following:

• Who is your audience?
• What is your purpose?
• What strategies did you use to try to persuade your audience?
• Given what you've learned so far about your candidate, his rhetoric, and the rhetoric surrounding him, why do you feel this campaign will be successful?

You will turn in the two texts along with an outline for your presentation.