WRONG:

EFFORTING


RIGHT:

TRYING


Among the new verbs created out of nouns, “efforting” is one of the most bizarre and unnecessary, and has been met with a chorus of objections. You are not “efforting” to get your report in on time; you are trying to do so. Instead of saying “we are efforting a new vendor,” say “we are trying to find a new vendor.”


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