WRONG:

IMPACT



One (very large) group of people thinks that using “impact” as a verb is just nifty: “The announcement of yet another bug in the software will strongly impact the price of the company’s stock.” Another (very passionate) group of people thinks that “impact” should be used only as a noun and considers the first group to be barbarians. Although the first group may well be winning the usage struggle, you risk offending more people by using “impact” as a verb than you will by substituting more traditional words like “affect” or “influence.”


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