402: Technical and Professional Writing
Office Hours: MWF 10:00-11:00 am
Menu Redesign Project (see
The purpose of this
assignment is to redesign a technical document and showcase it to a
Menu Oversight Committee (MOC). In order to complete this task, you
will work in
teams of two, choose a menu from a local restaurant or bar, and
redesign the menu so that it is more concise and easier to read,
understand, and process. Your redesigned document must
contain the same amount of information as the original one, but present
content in an attractive format. You are welcome to condense
information and to use images, but take care you don't lose any
To create the new menu,
you must consider the elements of design
alignment, repetition, and contrast). Using
the CARP principles and the information you've already studied about
typography, you should be able to improve your menu drastically. It is
emphasize that this is a redesign project and I want to see major
the original document. Make sure you choose a menu that you can
In addition to the design, you will conduct usability testing on the
old and new menu. This will help you convince the MOC
to adopt your new design. The committee is made up of an owner, staff
management, and patrons who are currently seeking proposals for a
design but are concerned about image and cost of production.
Therefore, in addition to the redesign, your job is to alleviate
concerns with a convincing oral presentation and recommendation report.
speaking, usability testing is defined as the ease with which a
audience can learn and use a product. Your book has a good section
on usability which we will supplement with information from Jacob
To complete your
usability testing, you must first conduct an audience
and initial usability testing with at least three first-time users.
stage of audience analysis, you need to find out how well the current
menu is working for your audience and what more they would
like to be
get out of it.
sure to use both qualitative
and quantitative testing methods.
will repeat your usability testing once you have redesigned the menu.
results of these tests should indicate that you have improved the
the document. If not, you should consider revising (or
redesign. Although this assignment only calls for two usability tests
(testing on the old and new design), you are welcome to make final
revisions and conduct a
third test to increase the credibility of your work.
must include the results of your usability testing in both your
oral and recommendation reports.
project will be a report that includes the original menu, the
redesigned menu, and a written overview of the
the format of a traditional recommendation report. Your report will
bent since your goal is to convince the MOC to adopt
your redesign. Assume that the hypothetical committee is
made up of the restaurant's owner, staff management, and long-time
18 will be our guide for writing the reports. Make sure to
incorporate numerous headings (Introduction, Menu
Testing, Redesign, Redesign Usability Testing, Final Results, etc.) to
make the document organized and easy to search through. You should
incorporate figures throughout the report (see Chapter 12 for graphic
presentation will include an overview of your redesign project and
should showcase your final prototype. You must present
the redesigned menu using PowerPoint or Prezi.
members of your team must participate. Your
goal in the oral presentation, as in the written report, is to convince
to adopt your redesign. Dress code for this presentation is business casual.
You can find information on making effective presentations in Chapter
Details on the Recommendation and Oral Report
You will receive a team
grade on this project as well as an individual
grade. The team grade will be based on the design (worth 30% ), the
(worth 25%), the recommendation report (worth 30%), and a colleague
(worth 15%). The overall project is worth 20% of your grade for the