Rick

Rick W. Busselle, Ph. D.

 

Associate Professor

 

Murrow School of Communication

214 CADD

Washington State University

Pullman, Washington 99164-2520

 

Tele: 509-335-2390

E-mail: busselle@wsu.edu

http://www.wsu.edu:8080/~busselle/

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EDUCATION

 

Ph.D., Philosophy of Mass Media, College of Communication Arts and Sciences, Michigan State University, 1997. Doctoral Dissertation: Media Examples and Social Reality Construction: The Roles of Exemplar Accessibility and Exemplar Realism.

 

M.A., Telecommunication, Michigan State University, 1991. Masters Thesis:  Perceptions of Actual Crime and Perceived Reality in Reality Based Television Programs.

 

B.S., Journalism, Bowling Green State University, 1984.

 

  

APPOINTMENTS

  

Associate Professor, Edward R. Murrow College of Communication.

  

Visiting Professor, 2006-2007. Media and Communication Faculty, University of Erfurt, Germany.

 

Associated Faculty, Department of Speech and Hearing Sciences, WSU.

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SCHOLARLY WORKS

  

Refereed Publications

Busselle, R. & Bilandzic, H. (2009).  Measuring Narrative Engagement, Media Psychology, 12(4), 321-347.

 

Crandall, H. M. & Busselle, R. (2009). A Quantitative Research Methods Introductory Exercise, Communication Teacher, 23(3), 121-125.

 

Bilandiz, H. & Busselle, R. (2008). Transportation and Transportability in the Cultivation of Genre-Consistent Attitudes and Estimates.  Journal of Communication, 53, 508-529.

 

Busselle, R. & Bilandzic, H. (2008) Fictionality and Perceived Realism in Experiencing Stories: A Model of Narrative Comprehension and Engagement.  Communication Theory, 18, 255-280.

 

Busselle, R. W., Ryabovolova, A. & Wilson, B. (2004). Ruining a Good Story: Cultivation, Perceived Realism and Narrative. Communications: The European Journal of Communication Research, 29, 365-378.

 

Busselle, R. W., (2004) Television Realism Measures: The Influence of Program Salience on Global Judgments.  Communication Research Reports, 20(4), 367-375.

 

Busselle, R. W. (2003). Television Exposure, Parents’ Precautionary Warnings, and Perceptions of Crime. Communication Research. 30(5), 530-556.

 

Busselle, R. W.  & Shrum, L. J., (2003).  Media Exposure and Exemplar Accessibility. Media Psychology. 5(3) 255-282.

 

Busselle, R. W. & Crandall, H. (2002).  Television viewing and perceptions of race, socioeconomic success, and reasons for lack of success, Journal of Broadcasting and Electronic Media, 46(2), 265-282.

 

Busselle, R. W. (2001). The role of exemplar accessibility in social reality judgments. Media Psychology, 3, 43-67.

 

Busselle, R. W. & Greenberg, B. S. (2000).  The nature of television realism judgments: a reevaluation of their conceptualization and measurement.  Mass Communication and Society, 3, pp. 249-258. 

 

Busselle, R. W., Reagan, J., Pinkleton, B., & Jackson, K. (1999).  Factors affecting Internet use in a saturated-access population, Telematics and Informatics, 16, pp. 45-58.

 

Greenberg, B.S., Sherry, J.S., Busselle, R.W., Rampoldi-Hnilo, L., & Smith, S.W. (1997). Daytime Television Talk Shows: Guests, Content, and Interactions. Journal of Broadcasting and Electronic Media, 41(3), pp. 412-426.

 

Greenberg, B.S. & Busselle, R. W. (1997). Reporting rape: The impact of relationships and names on radio listener judgments, Journal of Radio Studies, (Vol. 4).

 

Greenberg, B. S. & Busselle, R. W. (1996). Soap operas and sexual activity: A decade later, Journal of Communication, Autumn, 46 (4), pp. 153-160.

 

  

Refereed Presentations

  

Busselle, R., Bilandzic, H., & Zhou, Y. (2009).  The influence of television fiction on real world victim sympathy: The roles of narrative engagement and counter-arguing.  Paper presented to the Mass Communication Division at the Annual Convention of the International Communication Association, Chicago, May 21-25.

 

Busselle, R., Reich, S., Antony, M. G., Zhou, Y., & Bilandzic, H. (2009). Thinking while viewing: What thoughts during viewing can tell us about narrative experiences and effects. Paper presented to the Mass Communication Division at the Annual Convention of the International Communication Association, Chicago, May 21-25.

 

Busselle, R. & Bilandzic, H. (2008).  Emotion and Cognition in Filmic Narrative Comprehension and Engagement.  Paper presented to the Mass Communication Division at the Annual Convention of the International Communication Association.  Montreal, May 22-26.

 

Bilandzic, H. & Busselle, R. (2008).  Attention and Narrative Engagement: Divergences in Secondary Task Reaction Times and Self-Reports of Narrative Engagement. Paper presented to the Information Systems Division at the Annual Convention of the International Communication Association.  Montreal, May 22-26.

 

Busselle, R. & Bilandzic, H. (2007). Fictionality and Perceived Realism in Experiencing Filmic Narrative: A Mental Models Approach to (Un)Trueness in Narratives. Paper presented at the Annual Convention of the International Communication Association, Mass Communication Division. San Francisco, May 24-29.

 

Bilandzic, H. & Busselle, R. (2007). Transportation and Transportability in the Cultivation of Genre-Consistent Beliefs and Attitudes. Paper presented at the Annual Convention of the International Communication Association, Mass Communication Division. San Francisco, May 24-29.

 

Zhang, L., Hmielowski, J., & Busselle, R (2007).The role of distraction in altering transportation, perceived internal realism and counter-arguing in experiencing filmic narrative.  Paper presented at the Annual Convention of the International Communication Association, Mass Communication Division. San Francisco, May 24-29.

 

Zhang, L., & Busselle, R. (2007). Exploring Automatic Racial Attitudes Revealed in Thoughts about a Television Narrative. Paper presented at the Annual Convention of the International Communication Association, Mass Communication Division. San Francisco, May 24-29.

 

Busselle, R., Bilandzic, H., Zhang, L., DeLisle, J., Hmielowski, J., & Zhang, Y. (2006). Inconsistency as Un-Realness in Viewers’ Involvement in TV Narrative.  Paper presented to the Mass Communication Division of the International Communication Association Annual Conference, Dresden, June 18-26.

 

Bilandzic H. & Busselle, R. (2006). Experiential Engagement in Filmic Narratives and Enjoyment.  Paper presented to the Mass Communication Division of the International Communication Association Annual Conference, Dresden, June 18-26.

 

Quintero Johnson, J. & Busselle, R. (2005). Processing Narrative: The Relationships among Perceived Realism, Experiential Involvement, and Critical, Cognitive, and Emotional Thoughts.  Paper presented to the Mass Communication division of the National Communication Association, Annual Convention, Boston, 2005.

 

Busselle, R. W., Ryabovolova, A. & Wilson, B. (2004). Ruining a Good Story: Cultivation, Perceived Realism and Narrative. Paper presented as part of a panel, “Current developments in cultivation research” at the International Communication Association Annual Convention, New Orleans, May.

 

Quintero-Johnson, J. & Busselle, R. (2004). Thinking While Viewing: The Influence of Thoughts about a Program on Transportation and Perceived Realism.  Paper presented to the Communication Theory and Methodology Division of the Association for Education in Journalism and Mass Communication, Toronto, August. 

 

Busselle, R. W. & Quintero Johnson, J. (2004).  The Social Construction of Fear in Young Women: The Roles of Television and Parent-Child Communication. Paper to be presented to the Mass Communication Division of International Communication Association, New Orleans, May.

 

Wilson, B. & Busselle, R. W. (2004).  Transportation into the Narrative and Perceptions of Media Realism.  Paper to be presented to the Information Systems Division of International Communication Association, New Orleans, May.

 

Busselle, R. W. (2004). Interpersonal Communication as a Behavioral Outcome of Media Exposure Paper to be presented to the Information Systems Division of International Communication Association, New Orleans, May.

 

Busselle, R. W. (2003). Television Exposure, Crime Estimates, Fear for Family Members, and Parents’ Warnings About Crime and Danger.  Paper presented to the Information Systems  Division of International Communication Association, San Diego, CA, May, 2003.

 

Busselle, R. W.  & Shrum, L. J.  (2001). Media Exposure and Exemplar Accessibility.  Paper presented to the Information Systems Division of International Communication Association, Washington DC, May 29.

 

Busselle, R. W. (2001). The Influences of Television Exposure and Family Communication on Perceptions of Crime and Fear of Victimization. Paper to the Mass Communication  Division of International Communication Association, Washington DC, May 29.

 

Busselle, R. W. & Crandall, H. (2000). Television viewing and perceptions of race, socioeconomic success, and reasons for lack of success. Paper presented, Annual Conference of the American Association for Education in Journalism and Mass Communication, New Orleans, August 9-13.

 

Busselle, R. W. (1999). Television Realism Measures: The Influence of Program Salience on Global Realism Judgments.  Paper presented, Annual Conference of the International Communication Association, San Francisco, May 27-31.

 

Shrum, L. J., Darmanin, V., & Busselle, R. W. (1999).  Mainstreaming, Resonance, and Impersonal Impact: Testing Moderators of the Cultivation Effect for Estimates of Crime Risk.  Paper presented, Annual Conference of the International Communication Association, San Francisco, CA, May 27-31.

 

Reagan, J., Pinkleton, B. Busselle, R. W., Jackson, K. (1998). Factors Affecting Internet Use in a Saturated Access Population.  Paper presented, Midwest Association for Public Opinion Research, November, 1998: Chicago.

 

Busselle, R. W. (1998). The Role of Media Examples in The Heuristic Process Model of Cultivation Effects.  Paper presented, Mass Communication and Society Division at The Annual Convention of the Association for Education in Journalism and Mass Communication, Baltimore, MD August 5-9.

 

Greenberg. B. S., Sherry, J. S., Busselle, R. W. & Rampoldi-Hnilo, L. (1996).  Daytime TV Talkshows: Topics, Guests, & Reactions.  Paper presented, Mass Communication and Society Division at The Annual Convention of the Association for Education in Journalism and Mass Communication, Anaheim, CA, August.

 

Busselle. R. W. (1996).  Panelist.  “Cognition and Media Process”  with L.J. Shrum and Annie Lang. Annual Conference of the International Communication Association, Chicago, August, 1996.

 

Busselle, R. W. (1995).  A Conceptual Structure for Investigating Perceived Reality of Media Content.  Paper presented, Annual Convention of The Association for Education in

        Journalism and Mass Communication; Communication Theory and Methodology Division.August 9-12, 1995, Washington DC.

 

Busselle, R. W. & Greenberg, B.S. (1994). The Influence of Racism on Radio Listener Judgments of Stranger and Date Rape.  Paper presented at the 44th Annual Conference of the International Communication Association, July 11-15, 1994, Sydney, Australia.

 

Busselle, R.W. & Greenberg, B. S. (1993). Reporting Rape: The Impact of Victim-Assailant Relationship and Audience Gender on Radio Listener Judgments.  Presented at the Annual Convention of the Broadcast Education Association, April 16-18, 1993, Las Vegas, Nevada.  This presentation won first place in the debut category of the Gender Issues Division.

 

Greenberg, B. S. & Busselle, R. W. (1993).  Reporting Rape: The Impact of Names and Relationships on Radio Listener Judgments.  Presented at The 43rd Annual Conference of the International Communication Association, May 27-31, 1993, Washington, DC.

 

Invited Publications

Greenberg. B. S., Sherry, J. S., Rampoldi-Hnilo, L., Busselle, R. W., & Smith, S. W. (2000).  A quantitative content analysis of the TV talkshow.  In Lloyd Klein (Ed.) Talking Up A Storm: The Social Impact of Daytime Talkshows.  Preager.

 

Invited Presentations

 

Busselle, R. (2010). Realism from David Beckham, to Lara Croft, to the Balloon Boy: How Media Content Influences Realism Perceptions. Presentation to the faculty and graduate students at Zepplin University, Friedrichshafen, Germany, January 24.

 

Busselle, R. & Zhou, Y. (2009). Exploring Relations Among Sub-processes of Narrative Engagement.  Paper presented to the European Narrative Network Symposium, University of Vienna, Vienna Austria, April 4-5.

 

Busselle, R. (2008). Cognitive and Emotional Dimensions of Narrative Engagement and Their Relations to Thoughts and Counter-arguing.  Presentation at the Narrative Experiences and Effects Conference, Catholic University Leuven, Leuven, Belgium, January 31, 2008.

 

Busselle, R. (2007). Critical Thinking, Realism, and Engagement with Television Drama.  Presentation at International Workshop titled “Exploring Media Narratives: New Concepts and Methods” at Erfurt University, Erfurt, Germany,  May 11-12, 2007.

 

Busselle, R. (2007). The Relationships Among Viewer Involvement, Counter-arguing, and Cultivation Type Effects.  Presentation to the faculty and graduate students at The Catholic University of Leuven, Leuven, Belgium.  February 21, 2007.

 

Busselle, R. & Zhang, L. (2006). What Thoughts about a Crime-Drama Program Can Tell Us about Racial Attitudes: A Method for Bypassing Ego-Defense and Self-Monitoring.  Presented at the Race & Ethnicity Conference at WSU, April 14, 2006.

 

Professional Experience

 

Freelance Videographer,  Independent contract videographer for ABC Sports, Diamond P Sports, NBC Sports, and The Nashville Network, from 1982 to 1997.

 

Director of Video Production, Milepost Corp., Maumee, Ohio.  Managed the production of educational and public relations programs for Toledo Area based corporate clients and advertising agencies, 1987-89.

 

News Producer, WTOL-TV, Toledo, Ohio. 6:00 p.m. Newscast Producer, 1983-87.

 

News Videographer, WDHO-TV, Toledo, Ohio.  ENG/EFP Videographer, 1982-83.

 

Expert Interviews

 

“Conversations On The Road with Eric Model” audio interview on Edward R. Murrow’s contribution to Journalism.  http://conversationsontheroad.podbus.com/ (April 30, 2008)

 

“Reel Life Meets Real Life,” Spokane Spokesman Review.  Entertainment Disasters Films After September 11, 2001. (Sept. 16, 2001, p. F3, F9) 

 

“Our World,” KXLY Radio.  Violence in Media (Fall, 2000). 

 

“Mediatalk,”  Wisconsin Public Radio.  Concerns about Content of Daytime Talk Shows’ (Fall, 1997). 

 

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TEACHING

 

Courses Taught

Mass Communication, Theory and Society (COM 101)  This course introduces students to issues facing society and mass communication industries, such as conglomeration, concentration of ownership, and globalization, through a theoretical and media literacy framework.  Topics are approached from the perspective of normative theories such as the Marketplace of Ideas and the First Amendment to the Constitution as well as scientific theories, such as agenda setting and social learning.

 

Introduction to Communication Theory (270).  This is an introduction to theoretical approaches to understanding the role of media in society. 

 

Quantitative Research Methods (409).  This course introduces students to research and interpretation of research appropriate for television, public relations and advertising industries.

 

Mass Communication Theories and Theory Construction (470).  This is a continuation of the introductory communication course.  The course focuses on social issues related to mass media, such as violence, advertising, political communication, and sexual content.  We address each issue from the perspective of how the media exacerbate or mitigate problems and what changes might lead to more positive outcomes.

 

Stereotypes in the Media (471). This course investigates the portrayals of social groups in the media and the impact those portrayals may have on both individuals and society. 

 

Graduate Level Communication Theory (570).  Introduction to empirical, critical, and interpretive approaches to the study of communication and mass communication. 

 

Graduate Level Seminar on Processing and Effects of Narratives in Film and Television (580). This course explored extant literatures on how individuals process and make sense of stories from a mental models approach.  It incorporated research on involvement and transportation, entertainment education, cultivation, and social construction of reality. 

 

Graduate Level Introduction to Theory and Theory Building (COM 501).

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SERVICE

 

Professional Memberships

 

National Communication Association

International Communication Association

Association for Education in Journalism and Mass Communication

 

Editorial Board Member

 

Media Psychology

The Journal of Broadcasting & Electronic Media

The Journal of Media Psychology (Zeitschrift fuer Medienpsychologie)

 

Manuscript Reviewer

 

Mass Communication & Society

The Journal Sex Roles

Communication Theory

Journal of Communication

Journalism Quarterly

European Journal of Communication

Western Journal of Mass Communication                                                                   

Journal of Computer-Mediated Communication

 

Grant Proposals Reviewed for

 

National Science Foundation

Fund for Scientific Research, Flanders, Belgium

 

Recent University and School Service Activities

 

University Academic Integrity Board (Chair, 2008- )

 

Member, Search Committee, Founding Dean of Murrow College of Communication (2008-2009)

 

Member, Faculty Senate Finance SubCommittee (2008-2009)

 

University Conduct Appeals Board (2005-2007)

 

University General Education Review Committee (2005-2006)

 

Board Member – University Academic Reinstatement Board (1999-2003)

 

Board Member – University Conduct Board (2001-2005)

 

Board Member University Conduct Reinstatement Board (2004-2006)

 

University Search Committee Member, Director SALC (2004)

 

Faculty Search Committee (Advertising Faculty 2004-2005)

 

Faculty Search Committee (Intercultural/Organizational Faculty (2005-2006)

 

Faculty Advisory Board Co-Chair (2004-2005)

 

Graduate Committee (2004-2006)