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Rick W. Busselle, Ph. D. Associate
Professor Murrow
School of Communication 214
CADD Washington
State University Pullman,
Washington 99164-2520 Tele:
509-335-2390 E-mail: busselle@wsu.edu |
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EDUCATION
Ph.D.,
Philosophy of Mass Media,
M.A.,
Telecommunication,
B.S.,
Journalism,
APPOINTMENTS
Associate
Professor, Edward R. Murrow College of Communication.
Visiting
Professor, 2006-2007. Media and Communication Faculty, University of Erfurt,
Germany.
Associated
Faculty, Department of Speech and Hearing Sciences, WSU.
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SCHOLARLY WORKS
Refereed Publications
Busselle,
R. & Bilandzic, H. (2009). Measuring
Narrative Engagement, Media Psychology,
12(4), 321-347.
Crandall, H. M.
& Busselle, R. (2009). A Quantitative Research Methods Introductory
Exercise, Communication Teacher, 23(3),
121-125.
Bilandiz, H.
& Busselle, R. (2008). Transportation
and Transportability in the Cultivation of Genre-Consistent Attitudes and
Estimates. Journal of Communication, 53, 508-529.
Busselle, R.
& Bilandzic, H. (2008) Fictionality and Perceived Realism in Experiencing
Stories: A Model of Narrative Comprehension and Engagement. Communication
Theory, 18, 255-280.
Busselle, R. W.,
Ryabovolova, A. & Wilson, B. (2004). Ruining a Good Story: Cultivation,
Perceived Realism and Narrative. Communications:
The European Journal of Communication Research, 29, 365-378.
Busselle, R. W.,
(2004) Television Realism Measures: The Influence of Program Salience on Global
Judgments. Communication Research Reports, 20(4), 367-375.
Busselle, R. W.
(2003). Television Exposure, Parents’ Precautionary Warnings, and Perceptions
of Crime. Communication Research. 30(5), 530-556.
Busselle, R.
W. & Shrum, L. J., (2003). Media Exposure and Exemplar
Accessibility. Media Psychology. 5(3) 255-282.
Busselle, R. W.
& Crandall, H. (2002).
Television viewing and perceptions of race, socioeconomic success, and
reasons for lack of success, Journal of
Broadcasting and Electronic Media, 46(2),
265-282.
Busselle, R. W.
(2001). The role of exemplar accessibility in social reality judgments. Media Psychology, 3, 43-67.
Busselle, R. W.
& Greenberg, B. S. (2000). The
nature of television realism judgments: a reevaluation of their
conceptualization and measurement. Mass
Communication and Society, 3, pp. 249-258.
Busselle, R. W.,
Reagan, J., Pinkleton, B., & Jackson, K. (1999). Factors affecting Internet use in a
saturated-access population, Telematics and Informatics, 16, pp. 45-58.
Greenberg, B.S.,
Sherry, J.S., Busselle, R.W., Rampoldi-Hnilo, L., & Smith, S.W. (1997).
Daytime Television Talk Shows: Guests, Content, and Interactions. Journal of
Broadcasting and Electronic Media, 41(3), pp. 412-426.
Greenberg, B.S. & Busselle, R. W. (1997). Reporting rape:
The impact of relationships and names on radio listener judgments, Journal
of Radio Studies, (Vol. 4).
Greenberg, B. S. & Busselle, R. W. (1996). Soap operas and
sexual activity: A decade later, Journal of Communication, Autumn, 46
(4), pp. 153-160.
Refereed Presentations
Busselle,
R., Bilandzic, H., & Zhou, Y. (2009).
The influence of television fiction on real world victim sympathy: The
roles of narrative engagement and counter-arguing. Paper presented to the Mass
Communication Division at the Annual Convention of the International
Communication Association, Chicago, May 21-25.
Busselle, R.,
Reich, S., Antony, M. G., Zhou, Y., & Bilandzic, H. (2009). Thinking while
viewing: What thoughts during viewing can tell us about narrative experiences
and effects. Paper presented to the Mass
Communication Division at the Annual Convention of the International
Communication Association, Chicago, May 21-25.
Busselle,
R. & Bilandzic, H. (2008). Emotion and Cognition in Filmic Narrative
Comprehension and Engagement.
Paper presented to the Mass Communication Division at the Annual
Convention of the International Communication Association. Montreal, May 22-26.
Bilandzic,
H. & Busselle, R. (2008). Attention and Narrative Engagement: Divergences in
Secondary Task Reaction Times and Self-Reports of Narrative Engagement. Paper
presented to the Information Systems Division at the Annual Convention of the
International Communication Association.
Montreal, May 22-26.
Busselle,
R. & Bilandzic, H. (2007). Fictionality
and Perceived Realism in Experiencing Filmic Narrative: A Mental Models
Approach to (Un)Trueness in Narratives. Paper presented at the Annual
Convention of the International Communication Association, Mass Communication
Division.
Bilandzic, H. & Busselle, R. (2007). Transportation and Transportability in the
Cultivation of Genre-Consistent Beliefs and Attitudes. Paper
presented at the Annual Convention of the International Communication
Association, Mass Communication Division.
Zhang, L.,
Hmielowski, J., & Busselle, R (2007).The role of distraction in altering
transportation, perceived internal realism and counter-arguing in experiencing
filmic narrative. Paper presented at
the Annual Convention of the International Communication Association, Mass
Communication Division.
Zhang, L., &
Busselle, R. (2007). Exploring Automatic Racial Attitudes Revealed in
Thoughts about a Television Narrative.
Paper presented at the Annual Convention
of the International Communication Association, Mass Communication Division.
Busselle, R.,
Bilandzic, H., Zhang, L., DeLisle, J., Hmielowski, J., & Zhang, Y. (2006). Inconsistency as Un-Realness in
Viewers’ Involvement in TV Narrative. Paper presented to the
Mass Communication Division of the International Communication Association
Annual Conference,
Bilandzic H. & Busselle, R. (2006). Experiential Engagement in
Filmic Narratives and Enjoyment.
Paper presented to the Mass Communication Division of the International
Communication Association Annual Conference,
Quintero Johnson, J. & Busselle, R. (2005). Processing Narrative:
The Relationships among Perceived Realism, Experiential Involvement, and
Critical, Cognitive, and Emotional Thoughts. Paper presented to the Mass
Communication division of the National Communication Association, Annual
Convention,
Busselle, R. W.,
Ryabovolova, A. & Wilson, B. (2004). Ruining a Good Story: Cultivation,
Perceived Realism and Narrative. Paper presented as part of a panel,
“Current developments in cultivation research” at the International
Communication Association Annual Convention,
Quintero-Johnson,
J. & Busselle, R. (2004). Thinking While Viewing: The Influence of
Thoughts about a Program on Transportation and Perceived Realism. Paper presented to the Communication
Theory and Methodology Division of the Association for Education in Journalism
and Mass Communication,
Busselle, R. W.
& Quintero Johnson, J. (2004). The
Social Construction of Fear in Young Women: The Roles of Television and
Parent-Child Communication. Paper to be presented to the Mass Communication
Division of International Communication Association,
Wilson, B. & Busselle, R. W. (2004). Transportation into the Narrative and Perceptions
of Media Realism. Paper to be presented to the Information
Systems Division of International Communication Association,
Busselle,
R. W. (2004). Interpersonal
Communication as a Behavioral Outcome of Media Exposure Paper to be
presented to the Information Systems Division of International Communication
Association,
Busselle, R. W.
(2003). Television Exposure, Crime Estimates, Fear for Family Members, and
Parents’ Warnings About Crime and Danger. Paper presented to the Information
Systems Division of International
Communication Association,
Busselle, R. W.
& Shrum, L. J. (2001). Media
Exposure and Exemplar Accessibility.
Paper presented to the Information Systems Division of International
Communication Association,
Busselle, R. W.
(2001). The Influences of Television Exposure and Family Communication on
Perceptions of Crime and Fear of Victimization. Paper to the Mass
Communication Division of
International Communication Association,
Busselle, R. W.
& Crandall, H. (2000). Television viewing and perceptions of race,
socioeconomic success, and reasons for lack of success. Paper presented,
Annual Conference of the American Association for Education in Journalism and
Mass Communication,
Busselle, R. W.
(1999). Television Realism Measures: The Influence of Program Salience on
Global Realism Judgments. Paper
presented, Annual Conference of the International Communication Association,
Shrum, L. J., Darmanin, V., & Busselle, R. W. (1999). Mainstreaming, Resonance, and Impersonal
Impact: Testing Moderators of the Cultivation Effect for Estimates of Crime
Risk. Paper presented, Annual Conference of
the International Communication Association,
Reagan, J.,
Pinkleton, B. Busselle, R. W., Jackson, K. (1998). Factors Affecting
Internet Use in a Saturated Access Population. Paper presented, Midwest Association for
Public Opinion Research, November, 1998:
Busselle, R. W.
(1998). The Role of Media Examples in The Heuristic Process Model of
Cultivation Effects. Paper
presented, Mass Communication and Society Division at The Annual Convention of
the Association for Education in Journalism and Mass Communication,
Greenberg. B.
S., Sherry, J. S., Busselle, R. W. & Rampoldi-Hnilo, L. (1996). Daytime TV Talkshows: Topics, Guests,
& Reactions. Paper
presented, Mass Communication and Society Division at The Annual Convention of
the Association for Education in Journalism and Mass Communication,
Busselle. R. W.
(1996). Panelist. “Cognition and Media
Process” with L.J. Shrum and
Annie Lang. Annual Conference of the International Communication Association,
Busselle, R. W.
(1995). A Conceptual Structure
for Investigating Perceived Reality of Media Content. Paper presented, Annual Convention of
The Association for Education in
Journalism
and Mass Communication; Communication Theory and Methodology Division.August
9-12, 1995,
Busselle, R. W. & Greenberg, B.S. (1994). The Influence of
Racism on Radio Listener Judgments of Stranger and Date Rape. Paper presented at the 44th Annual
Conference of the International Communication Association,
Busselle, R.W. & Greenberg, B. S. (1993). Reporting Rape:
The Impact of Victim-Assailant Relationship and Audience Gender on Radio
Listener Judgments. Presented at the Annual Convention of
the Broadcast Education Association,
Greenberg, B. S. & Busselle, R. W. (1993). Reporting Rape: The Impact of Names and
Relationships on Radio Listener Judgments. Presented at The 43rd Annual Conference
of the International Communication Association,
Invited Publications
Greenberg. B.
S., Sherry, J. S., Rampoldi-Hnilo, L., Busselle, R. W., & Smith, S. W.
(2000). A quantitative content
analysis of the TV talkshow. In
Lloyd Klein (Ed.) Talking Up A Storm: The Social Impact of Daytime Talkshows. Preager.
Invited
Presentations
Busselle, R.
(2010). Realism from David Beckham, to Lara Croft, to
the Balloon Boy: How Media Content Influences Realism Perceptions. Presentation to the
faculty and graduate students at Zepplin University, Friedrichshafen, Germany,
January 24.
Busselle, R.
& Zhou, Y. (2009). Exploring
Relations Among Sub-processes of Narrative Engagement. Paper presented to the European
Narrative Network Symposium, University of Vienna, Vienna Austria, April 4-5.
Busselle, R.
(2008). Cognitive and Emotional Dimensions of Narrative Engagement and Their
Relations to Thoughts and Counter-arguing. Presentation at the Narrative
Experiences and Effects Conference,
Busselle, R.
(2007). Critical Thinking, Realism, and
Engagement with Television Drama.
Presentation at International Workshop titled “Exploring Media
Narratives: New Concepts and Methods” at
Busselle, R.
(2007). The Relationships Among Viewer
Involvement, Counter-arguing, and Cultivation Type Effects. Presentation to the faculty and graduate
students at The Catholic University of Leuven,
Busselle, R.
& Zhang, L. (2006). What Thoughts
about a Crime-Drama Program Can Tell Us about Racial Attitudes: A Method for
Bypassing Ego-Defense and Self-Monitoring. Presented at the Race & Ethnicity
Conference at WSU, April 14, 2006.
Professional Experience
Freelance
Videographer, Independent contract videographer for
ABC Sports, Diamond P Sports, NBC Sports, and The Nashville Network, from 1982
to 1997.
Director of
Video Production,
Milepost Corp.,
News Producer, WTOL-TV,
News
Videographer,
WDHO-TV,
Expert Interviews
“Conversations
On The Road with Eric Model” audio interview on Edward R. Murrow’s
contribution to Journalism. http://conversationsontheroad.podbus.com/ (April 30,
2008)
“Reel Life
Meets Real Life,” Spokane Spokesman
Review. Entertainment Disasters
Films After
“Our
World,” KXLY Radio. Violence in Media (Fall, 2000).
“Mediatalk,” Wisconsin
Public Radio. Concerns about
Content of Daytime Talk Shows’ (Fall, 1997).
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TEACHING
Courses Taught
Mass
Communication, Theory and Society (COM 101) This course introduces students to
issues facing society and mass communication industries, such as
conglomeration, concentration of ownership, and globalization, through a
theoretical and media literacy framework.
Topics are approached from the perspective of normative theories such as
the Marketplace of Ideas and the First Amendment to the Constitution as well as
scientific theories, such as agenda setting and social learning.
Introduction to
Communication Theory (270). This
is an introduction to theoretical approaches to understanding the role of media
in society.
Quantitative
Research Methods (409). This
course introduces students to research and interpretation of research
appropriate for television, public relations and advertising industries.
Mass
Communication Theories and Theory Construction (470). This is a continuation of the
introductory communication course.
The course focuses on social issues related to mass media, such as
violence, advertising, political communication, and sexual content. We address each issue from the
perspective of how the media exacerbate or mitigate problems and what changes
might lead to more positive outcomes.
Stereotypes in
the Media (471).
This course investigates the portrayals of social groups in the media and the
impact those portrayals may have on both individuals and society.
Graduate Level
Communication Theory (570).
Introduction to empirical, critical, and interpretive approaches to the
study of communication and mass communication.
Graduate Level
Seminar on Processing and Effects of Narratives in Film and Television (580). This course
explored extant literatures on how individuals process and make sense of
stories from a mental models approach.
It incorporated research on involvement and transportation,
entertainment education, cultivation, and social construction of reality.
Graduate Level
Introduction to Theory and Theory Building (COM 501).
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SERVICE
Professional Memberships
National
Communication Association
International
Communication Association
Association for
Education in Journalism and Mass Communication
Editorial Board Member
Media Psychology
The Journal of Broadcasting & Electronic Media
The Journal of
Media Psychology (Zeitschrift
fuer Medienpsychologie)
Manuscript Reviewer
Mass Communication & Society
The Journal Sex Roles
Communication Theory
Journal of Communication
Journalism Quarterly
European Journal of Communication
Western Journal of Mass Communication
Journal of Computer-Mediated Communication
Grant Proposals Reviewed for
National Science
Foundation
Fund for
Scientific Research, Flanders, Belgium
Recent University and School Service Activities
University
Academic Integrity Board (Chair, 2008- )
Member, Search
Committee, Founding Dean of Murrow College of Communication (2008-2009)
Member, Faculty
Senate Finance SubCommittee (2008-2009)
University
Conduct Appeals Board (2005-2007)
University
General Education Review Committee (2005-2006)
Board Member
– University Academic Reinstatement Board (1999-2003)
Board Member
– University Conduct Board (2001-2005)
University
Search Committee Member, Director SALC (2004)
Faculty Search
Committee (Advertising Faculty 2004-2005)
Faculty Search
Committee (Intercultural/Organizational Faculty (2005-2006)
Faculty Advisory
Board Co-Chair (2004-2005)
Graduate
Committee (2004-2006)