In the days before computers, accountants spread large sheets of paper out on their desks when it came time to update the financial status of their company. This was a task ideally suited for microcomputers and "electronic spreadsheets." Today, spreadsheet programs like Lotus 1-2-3 or Microsoft Excel are in wide use. Their prevalence raises important questions for system dynamics:
This appendix demonstrates that it is, indeed, possible
to build a system dynamics models within in a spreadsheet. The demonstration
assumes that you have acquired an introductory knowledge of spreadsheets,
so you know about rows, columns, cells, etc. But most spreadsheets focus
one point in time, so you may have thought of spreadsheets for calculating
changes over time. The demonstration builds from the sales force model used
in the previous appendices. The appendix concludes with examples where a
spreadsheet model would be more useful than a stock-and-flow model.