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English
357: Literary Editing and Publishing
Instructor:
Bryan Fry
Office:
Avery 371
Office Hours: Friday
12:00-1:00 p.m.
Editorial Roles Overview
Copy
(Good for English majors)
The
copy editor has two main jobs. The first is to proofread all
materials distributed by the group, and the second is to ensure design
consistency in these materials. The copy editor will spend a lot of
time checking the details. They will proofread and approve
team/contributor bios, marketing materials, submissions, and website
content. They will learn how to use standard editing marks, and over
the course of the semester they will create a “style
sheet,” which records all design elements including typefaces,
hex colors, alignment details, and agreed protocol for treatment of
things like dates, numbers, or abnormal punctuation.
Layout
(Good for DTC majors)
The
layout editor will be responsible for formatting the actual journal.
Using Adobe InDesign, they will make choices such as what typeface to
use, margins, leading, kerning, where to place page numbers, and how to
align text. They will then format all accepted submissions, team and
contributor bios, a table of contents, and front materials. The layout
editor will communicate all decisions to the copy editor, and oversee
the printing process.
Marketing
(Good for DTC majors)
The
marketing editor will produce print and digital marketing materials for
the journal. A range of printed and digital materials is expected. Must
include: 11x17in poster, 8.5x11in pull-tab, ¼ page small flier,
square and rectangular digital announcements. The maketing editor will
also maintain a social media presence for the journal as a part of the
marketing campaign. The main goal of this position is to attract
submissions. Most of the marketing editor’s work will be done in
the beginning and during the submissions period, but they will is also
responsible for creating the journal cover.
Submissions
(Good for English majors)
The
submissions editor is in charge of keeping track of submissions
and communicating with all contributors. The submission editor
will develop a submissions procedure, write letters of acceptance and
rejection, and organize submissions for the copy editor. They will also
help read, select, and edit submissions.
Web
(Good for DTC majors)
The
primary role of the web editor is to create a website for your
group’s journal. The site will act as a home for team bios,
submission guidelines and dates, contact details, links to social
media, and any other information relevant to potential contributors and
audience. Eventually, it may even house a digital version of your
journal. The website may be created using Dreamweaver or other coding
programs such as Wix.
The
website must demonstrate an understanding of the design concepts
presented in the class materials. It is also important that, on an
aesthetic level, it works cohesively with other materials distributed
by your group. For this reason, the web editor will work closely with
the copy editor to ensure consistency in color, typography, and general
style.
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