English 357: Literary Editing and Publishing
     Instructor: Bryan Fry
     Office: Avery 371
     Office Hours: MWF 12:00-1:00 p.m.


Marketing Assignment
 
Assignment: Use your knowledge of typography, color theory, and layout (CARP) principals to create marketing materials for your literary journal. Keep in mind that you will include your use of basic design principals (color, typography, contrast, repetition, alignment, proximity) in the final report of your project at the end of the semester.

In addition to creating marketing materials, you should set up a social networking site using Twitter, Facebook, or Tumbler. This assignment only requires one site, but many journals establish several ways to communicate with their readers. Therefore, you are welcome to set up as many ways to network with your audience as you like.
 
Marketing Materials: You must you Adobe InDesign, Illustration, and/or Photoshop to create your marketing materials. Include important information such as your submission guidelines, wed address, social media, contact information, where appropriate. You are welcome to split up the task and create as many marketing materials as you like; however, you will need to prepare something by the time of your group presentation.

You will include your marketing materials in your final report and your exhibit at the end of the semester.


Note to the Copy Editor: Please keep in mind that part of your group's final grade is based on the congruence of your journal which includes the design of your journal, webpage, and marketing materials. Therefore, you should lend an eye in the development and overall editing of this assignment.


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