English
357: Literary Editing and Publishing
Instructor:
Bryan Fry
Office:
Avery 371
Office Hours: MWF
12:00-1:00 p.m.
Marketing Assignment
Assignment: Use your knowledge
of typography, color theory, and layout (CARP) principals to
create marketing materials for your literary journal. Keep in mind that
you will include your use of basic design principals (color,
typography, contrast, repetition, alignment, proximity) in the final
report of your project at the end of the semester.
In addition to creating marketing materials, you should set up a social
networking site using Twitter, Facebook, or Tumbler. This assignment
only requires one site, but many journals establish several ways to
communicate with their readers. Therefore, you are welcome to set up as
many ways to network with your audience as you like.
Marketing
Materials:
You must you Adobe InDesign, Illustration, and/or Photoshop to create
your marketing materials. Include important information such as your
submission guidelines, wed address, social media, contact information,
where appropriate. You are welcome to split up the task and create as
many marketing materials as you like; however, you will need to prepare
something by the time of your group presentation.
You will include your marketing materials in your final report and your
exhibit at the end of the semester.
Note to the Copy Editor: Please keep
in mind that part of your group's final grade is based on the
congruence of your journal which includes the design of your journal,
webpage, and marketing materials. Therefore, you should lend an eye in
the development and overall editing of this assignment.
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