English 357: Literary Editing and Publishing
     Instructor: Bryan Fry
     Office: Avery 371
     Office Hours: MWF 12:00-1:00 p.m.


Pitch Assignment
 
Assignment: This assignment consists of two parts:

  1)  You will establish a name, logo, email account, and publishing description for a literary journal.
  2)  You will prepare a 2-3 minute pitch and attempt to persuade your editorial group to customize a literary journal based on your design
       and description. You will also create a handout (5 copies) to accompany your pitch. There are details for this handout below.

You must use Adobe Illustrator to design your logo and create your handout. Tutorial links are located on the class schedule. Browse the literary journals listed in New Pages to help you generate ideas for your platform.
 

 

Handout: The handout must include your journals name, logo, fonts and colors, custom email, publisher's description. The steps below will help ensure you include all of the required information:

Step 1: Establish a name for your literary journal. Google the name to make sure it does not already exist.

Step 2: Create a gmail account that includes the name of your literary journal.

Step 3: Create a logo for your journal. You must use Adobe Illustrator to create your logo. Keep it clean and simple. Here is an example.

Step 4: Record your fonts and your font colors on your handout and be prepared to explain your choices and how they add to the journal's
             platform. Here is an example:

Step 5: Write a publisher's description for your literary journal. the description should identify some sort of broad theme or "golden thread"
             that will unify the work you plan to publish. This can be very broad so as not to limit submissions. For example, you may specify
             "individuals in environments," "travel," "creative nonfiction," or "cross-cultural experiences." See New Pages for ideas and
             examples.



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