Status: Faculty
Office Location: 373 Todd
Office Phone: 335-1877
E-Mail Address: Johnsonjl@wsu.edu
Research Area: Interfirm Marketing Relationships
Department: Mktg/IBus
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Jean L. Johnson is Associate Professor of Marketing at Washington State University. She received her Ph.D. from the University of Nebraska in 1988 in marketing with emphasis in distribution. Her major research emphasis is on domestic and across-culture interfirm relationships in marketing. Along with distribution relationships between Japanese and U.S. firms, Dr. Johnson’s research focuses on the management of equity and non-equity based strategic alliances between Japanese firms and firms from other cultures. Dr. Johnson also studies learning in domestic and cross-cultural marketing interfirm relationships. Dr. Johnson’s research has appeared in the Journal of Marketing, Journal of International Business Studies, Journal of Business Research, International Marketing Review, Journal of International Marketing, International Journal of Research in Marketing, Journal of Business-to-Business Marketing, and Journal of Marketing Channels, among others. She has also presented her work at a variety of domestic and international conferences, and is active in the American Marketing Association. Professor Johnson serves on the Editorial Board of the Journal of Marketing and the Journal of World Business in addition to reviewing for other leading journals.
Dr. Johnson teaches international marketing, strategic marketing, distribution channels management, and business-to-business marketing. Before beginning her academic career, Dr. Johnson spent a number of years as a market researcher/analyst in the advertising industry. She has lived and taught in several different countries (e.g., France and Japan) as well as working on research projects in those countries.