PARENTAL WARNING: You may find some of these images less than acceptable for viewing by your children. I suggest explaining to them why they're wrong.
This page has been accessed since 28 May 1996.
These are ads from a variety of places, found by my students or myself. I've included a little commentary with each.
Notice how difficult it is to figure out what the product is. But then, the visual should stop a reader in rher tracks and hold rher attention for awhile -- maybe long enough to locate the sponsor.
The stereotypical dumb blonde. In fact, this one is so dumb she can't even spell correctly when she speaks! What does she have to do with foam insulation? Absolutely nothing! She's simply there to stop the reader in his tracks, and perhaps wonder at the double entendre. A prime example of sexist advertising. DON'T DO THIS!!!
Another prime example of sexist advertising. Don't you just love the subtlty of the double entendre?
To hell with a subtle appeal to sex -- let's toss in a little bondage!
In most clothing ads, there is at least a suggestion of cloth. Perhaps the felt is sufficient. At least the reader will stop and ogle (or is that goggle?) long enough for the product name to sink in.
least the Versace name is obvious. One is not entirely certain what this is an
ad for (the logo is in the upper left corner (yes, that little white blotch)),
or even if it's an ad at all.
This one should get a little attention, don't you think? There's nothing like having a beautiful woman licking one's boots to raise one's sense of the intrinsic worth of women -- and of course sell the boots that would cause such a reaction in women. N'est-ce pas?
Lest you begin to think that only women are demeaned in using sex in advertising, there is a school of advertising that says men's bodies, brains and self-esteem are legitimate targets to attack, exploit and belittle (no pun intended).
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