technical and professional writing
engl 402.02 summer 2011


pitching your repurposing idea:
the pitch proposal


Your goal in the Pitch Proposal (PP) is to present a topic that you can be considered an "expert" in. You will provide expert information for your team if your topic is chosen and serve as the SME (Subject Matter Expert). The topic you pitch should be one of that you have 1) done previous research on, or 2) are an expert in outside of the academic setting. Your goal in the Pitch Presentation will be to convince others to join your team and work to repurpose your topic. The PP has an oral and a written portion and will conclude with the formation of teams that may do further research on the topic, repurpose the information you have already collected on the topic, and deliver an oral report on it.

Attendance during the presentations is mandatory. Teams will be composed the second day of the oral presentations. Teams of 2 or 3 people will be composed. There will be no teams with more than three members.


Oral Pitch Proposal Presentation


Your oral Pitch Presentation may be up to five minutes long (must be at least three minutes). It must be a persuasive presentation in which you meet the following goals:

1. An introduction to and overview of the topic you are proposing for repurposing
2. A rough outline of the kinds of work that will be needed and the end-product you will produce
3. Your personal expertise and the expertise you will need on your research team
4. An overview of what you believe team members will gain from working on this project


The goal of this oral presentation is to persuade class members to join you in the project. It must be delivered extemporaneously from a key-word outline. It cannot be read from a manuscript. It will be evaluated based on the four main goals listed above. Dress code for this presentation is business casual.


Written Pitch Proposal

The written proposal for the PP is a brief proposal written for the members of this class. The undergraduate research proposal found on p. 285-286 is similar to this proposal. Unlike the proposal in the book, however, the audience for the proposal is not the teacher, but class members.

This proposal must include the following (details on these elements can be found on p. 287-294 of CG)

>Introduction
>Statement of the topic and its background
>Statement of objectives
>Methods of Doing Work (focusing on personnel and schedule)
>Expected Results
>Your qualification and the qualification needed from prospective team members
>Conclusion

Graphics are not required for this presentation or proposal, but could be included. The written proposal is due the day you present. Presentation dates are June 7 and 8. Teams will be composed on June 8.

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